Ready to master your craft?
Every week, I interview guests or talk about a particular topic key to being a successful consultant.
You'll hear from:
Other consultants who cracked the code of success and want to share what they learned with you
Clients who spill the beans about what makes some consultants rise to the top of their hire list
Experts who can help you master the art and science of critical consulting skills, such as behavior change, change management, and effective communication
This is your chance to hear from people who know how to get you where you want to go and can help you elevate your craft!
Episode 155 - Progressing Leads Through Your Consulting Sales Funnel—with Catherine Brown
04/11/22
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51 min
In this week’s episode of the Craft of Consulting Podcast, we're going to talk about leads and prospects for your consulting business. I again interview sales expert and author, Catherine Brown. She shares the specifics of generating leads and prospects and the steps to turn more of them into clients.
Episode 154: Revenue Generating Activities as a Path to Profitability—with Catherine Brown
04/04/22
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45 min
On this week’s episode of the Craft of Consulting Podcast, sales expert and author Catherine Brown of ExtraBold Sales, defines what revenue-generating activities (RGAs) are and how to make sure you do them regularly to keep your pipeline full and flowing.
Episode 153: How to Get, Keep, and Delight Clients—with Josh Rubin
03/28/22
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39 min
On this week's episode of the Craft of Consulting Podcast, I interview one of my favorite people and wildly successful consultant Josh Rubin, Principal at Health Management Associates. I present him with a series of what-would-you-do scenarios about building a consulting practice. In his answers, he shares his wisdom for getting and keeping clients so you serve them well and do the work you love.
Episode 152: Selling Consulting Services Without Being Salesy—with Andy Paul
03/21/22
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39 min
On this week's episode of the Craft of Consulting Podcast, author and sales expert Andy Paul shares his "Selling In" approach. This approach that rejects the ineffective and uncomfortable salesy version and replaces it with 4 pillars that will not only feel better, but also get you more of the right consulting business.
Episode 150: Pricing for a Profitable Consulting Business—with Ruth-Joy Connell
03/07/22
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40 min
On this week's episode of the Craft of Consulting Podcast, pricing and sales expert Ruth-Joy Connell from RJC Consulting Global walks you through her Pillars of Pricing Framework. The framework can help make sure you set a price that makes sense for what you can clients accomplish.
Episode 149: Email Outreach to Consulting Leads and Prospective Clients—with Deb Zahn
02/28/22
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39 min
On this week's episode of the Craft of Consulting Podcast, I talk about crafting effective outreach emails, including big dos that will get you more meetings and don'ts that will get you ignored or annoy your would-be consulting clients.
Episode 148: A Masterclass in Addressing Scope Creep When Consulting—with Deb Zahn
02/21/22
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45 min
On this week's episode of the Craft of Consulting Podcast, host Deb Zahn talks about what scope creep is, the various forms it takes, why it happens, and how to properly address it, all while maintaining a good relationship with your client.
Episode 147: Using Online Ads in Your Marketing Mix—with Chudi Anyaeche
02/14/22
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39 min
On this week's episode of the Craft of Consulting Podcast, online marketing expert Chudi Anyaeche shares the dos and don'ts of online advertising. He shares how to test and deploy ads to increase the likelihood of getting the business you ultimately want.
Episode 146: Constructing a Story of Who You Are That Yields Results—with Woody Harrison
02/07/22
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42 min
On this week's episode of the Craft of Consulting Podcast, I brought on an expert video storyteller, Woody Harrison. You’ll learn about the art and structure of storytelling to help you capture clients’ interest and get them excited about working with you.